Although Search Engine Optimization or SEO helps your web site rank higher in the SERP’s (search engine result pages), doing it incorrect can land you up in big troubles. It’s even worse than doing nothing at all. But, when done correctly, it can do wonders, thus giving your site a higher rank as well as the desired amount of target audience. With the recent introduction of Hummingbird and Panda updates by Google the scenario has changed even more widely. Most importantly, they have also changed the SEO strategies that were being used so far. However, many people, being unaware of these end up making serious mistakes. Here’s, we have come up with top 5 mistakes that you must avoid while doing it.
- Overusing keywords
Popularly called Keyword Stuffing, this is actually a crime, when it comes to SEO. Once Google detects this, your site will soon be penalized. Apart from this, some other factors are also there. Excessive use of some selected keywords can lower the standard of your web site. Readers can notice that there’s one thing artificial regarding your writing, even though they don’t perceive the thought of keywords. The right approach would be to write down your content naturally. Obviously, it entails a good use of keywords, however carefully. Experts focus on placement of keywords in title posts, headlines, and within the initial paragraph of your copy.
- Duplicate Content
Duplicate content is a strict “NO” when you are gain higher ranks in leading search engines like Google. However, duplicate content is of two kinds and you need to have an idea before you take the plunge. The first kind is after you publish content on your web site, conjointly publish it on different websites. It’s fairly common, that after you publish an editorial on your web site, send the same to different other places. Often the search engine penalizes such sites.
The second variety is copying content from others and publish it on your own website. It’s highly damaging for your SEO functions. Also avoid using duplicate names for post titles and pages.
- Poor back links
This is the most common SEO mistakes created by individuals making an attempt to rank their sites quickly. This is one of the major mistake which is fairly easy for Google to spot. It’s similar to “black hat” SEO. According to Google, the back links you get in bulk area unit should be seemingly top quality. The purpose of back link is not merely to draw traffic, instead it’s all about increasing interaction.
However, you ought to keep distance from mass forum profile backlinks. By doing this, you might get the opportunity to post in innumerable forums for the only purpose of obtaining backlinks from the profiles. But, this strategy won’t help in the long run and Google will penalize your site. The best idea is to get backlinks from totally different sources. Linking must seem natural as well as potential, instead of getting it from every second sites.
Search engine optimization is crucial when it comes to make your site fetch higher ranks. But small mistakes can land you up in troubles. So follow the right strategy and avoid these potential mistakes to stay afloat in the competitive arena of online business.