Nowadays there are a lot of fastest growing business in the world, but did you ever wonder what makes them grow so fast? What they have which you do not have? What keeps them at the top of the game? Well, for the growing companies, these questions are sort of intriguing but you just cannot keep your eyes closed from these. Experts say, there are lot of ways to stay at the top of the game and viral content is undoubtedly one of the most preferred methods. If done properly, it can work wonder. Here are some tips, every content marketer can learn from to support viral content:
1. Social networks are the trusted place to find what people say about your content
As mentioned earlier, it’s all about viral content and your best strategy is to look at social networks to see what people are talking about. Nowadays people are so focused on quality , that the quantity has taken a backseat. People are looking for relevant and important information mostly. So, a great way is to make informative content and make it go viral through social networks. you might get 1 million views, and 20 times more traffic than what you normally get.
2. Optimize content for social media sites
Doing this can substantially make your traffic influx go higher than you can do by normal SEO tactics. Industry leaders often have dedicated resources, who are extremely adept to optimize content for Facebook, Linkedin, Twitter and other leading social media sites even at the expense of the website. According to the co-founder and CEO of Eli Pariser, a major part of their success is owed from Facebook than any other sites. After all, it’s a fun place to share important content.
3. Content must be shareable AND clickable
This is one of the most important metrics for the promotion in social media. Experts say that, it’s not good enough to have content that people do not want to share or click. The more they share, more you will be popular. So, the strategy is , people should click and do share your content. But, there is something more to it. To gain the leads, first you need to get maximum clicks for the content shared, otherwise you will lose the game. It’s simple! No matter how good your content is, unless it is liked by people it’s of no use.
4. You are already liked by your followers. Do not disappoint them
If you have already build up a fan following in the social media sites, you can’t disappoint them any way. It’s obvious that “Your audience will share your stuff”, but if their friends do not like it, automatically it will impact your business. Sharing is the only way to make your content go viral; so you can’t make the most of viral marketing unless your stuff is clicked by most.
5. Title is the Key
Most of the companies invest a ton of time on content, but if you spend a fraction of it on creating attractive titles, you are more likely to grab the eyeballs instantly. Although people spend a lot of time in social media, most of them hardly spend a second to check the business-oriented posts. Industry leaders believe that at the end of the day an attractive title is all what you need to reap success. People are more interested in “package” than what’s inside it .